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Local Food Marketing Campaigns and Infrastructure

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Through the Greater Cincinnati Regional Food Policy Council, several food systems leaders in the region have identified the need for market-building and support for local food products.

There are numerous tactics and strategies that we could use to address this need. A few include:

  • the EATS proposal developed by farmer David Rosenberg, which entails---
  1. a region centered marketplace (terminal market) exclusively for Tri-State Region producers in order to simplify trade logistics and purchasing convenience.
  2. collective “branding” for all farms in the region to identify their products in the marketplace.
  3. incentives for diverse regional food production and purchasing in the Tri-State region
  • hyper-local farm stops where producers drop off their products for sale and customers can shop from multiple vendors when convenient for them (greater hours than a farmers market, but smaller) [idea shared by farmer Emalee Richman]
  • a marketing seal for restaurants and retail outlets that use food produced by students (K-12 or higher ed) and workforce development programs in the region (e.g. Cincinnati Public School Ag Ed programs with school farms) [idea shared by farm to school and green schoolyards expert Cynthia Walters]
  • and more!

As David has put it, "Consumers are clamoring for more locally grown food; retailers want to sell what their customers want; farmers want better marketing choices; and it will benefit the environment. Everybody wins!"

Official updates

Last update: June 14, 2024

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I have copied below what was written about the EATS proposal. I will place my comments within it using 2 asterixes . (i.e. - *comment content*.) --- The EATS proposal developed by farmer David Rosenberg, which entails--- 1. a region centered *wholesale* marketplace (terminal market) exclusively for Tri-State Region producers in order to simplify trade logistics, purchasing convenience *, and to level the market's playing-field for all regional producers".* 2. collective “branding” for all farms in the region to identify *Tri-State* products in the marketplace. 3. incentives for diverse regional food production and purchasing in the Tri-State region * 4. Define a region that Tri-State consumers already consider "local" (a 100 mile radius more or less) from our population center which is big enough to make the Tri-State food secure yet small enough to accrue maximum ecological synergies because of close interactive loops (think less energy for transit, ease of recycling urban compost, reusing product packaging, better opportunities for gleaning perishable produce, etc.).* *5. Create a system of governance that empowers all food system stakeholders (farmers, retailers, wholesalers, distributors, restaurants, consumers, etc.)* FINALLY, SOME THOUGHTS THAT PERTAIN TO ALL THE IDEAS LISTED IN THIS GRANT PROPOSAL ... It would be really helpful if all of us used the same definition of "local" (or another related adjective such as proximal or home-grown) to avoid confusion. And It may be worthwhile to consider a singular branding seal to enhance marketplace recognition.
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